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Capitalism
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Dec 18, 2025
Life of Coogan
A Day in the Life of the TBPN Host

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For the past year, I’ve been running a daily live talk show about technology and business called TBPN. It’s a bit of an outlier in the media world, as — it’s more like a daytime TV show than a weekly podcast. It’s three hours long, so in a single week I’m on-air for about 15 hours. It’s a lot of content, and it’s forced me to have a very consistent daily routine, which I thought I’d share with you today.
People often ask how I go live for three hours every day. The truth of it is that I just started doing it, built up the muscle memory, and got to a place where it’s become routine.
My day begins at 5:30am. I use Eight Sleep, one of my show sponsors, to wake me up. I go to the fridge, grab a protein shake, and warm up two bottles of milk for my one-year-old twin boys. I drop off the milk for the boys, who will be waking up soon, and head out the door of my house in Pasadena. Driving to Hollywood takes about 25 minutes at six in the morning, and I start my day by meeting my co-host Jordi Hays at the gym.
Today’s Wednesday, October 1st, and it’s leg day. I do some barbell back squats, then move over to machines for leg extensions, leg curls, and calf raises. We throw in some random ab exercises as well. I track my workouts with an app called Strong. It helps remind me what amount of weight I lifted the last time I did each exercise, and it helps track rest times.
During our workout, we scroll X, look through newsletters, and scan our news apps to take the temperature of what’s going on in our world, which will ultimately inform our run of show. We have to do a lot of filtering to avoid political stories, which we never touch on-air, but this past week has been a great week for tech. OpenAI just launched their AI version of TikTok called Sora, and everyone has a hot take about it. We wrap up the workout, hit the sauna, then shower, shave, get cleaned up for the day, and head over to a breakfast spot a block away.

Over breakfast, I start to crystallize the main key questions I have about the current thing (Sora). A lot of the hot takes on X focus on whether it’s good or bad; I’m much more interested in whether it will be successful. I don’t know yet. Jordi and I both order double smash burgers. I have a cinnamon bun, black coffee with one sugar, and an orange juice. This will be the last meal I eat until we wrap the show around 2 p.m., so I like to load up on carbs and calories — basically anything I can do to maintain energy through the rest of the day.
After we finish breakfast, we head over to the TBPN Ultradome — our Hollywood studio, a soundstage built inside a Quonset hut. It’s 9am.
At the studio, I walk around and check in with all our employees. We have ten full-time, in-person team members, so everyone’s pretty synced up on the same schedule. We’re all discussing Sora — how much we’ve been using the app — and I’m trying to nail down predictions for how much people will still be using it a month from now, after the honeymoon phase fades away.
I sit down at my desk and drink a Mateina Yerba Mate while reading physical copies of The Wall Street Journal and the Financial Times cover to cover. Doing this is particularly ironic on Sora Day, because I’m simultaneously thinking about an endless TikTok-style feed of AI content. But I still need to know what else is going on in the world, outside of the Sora launch. And Sora doesn’t have FT’s coverage yet.
At my desk, I open my laptop and write a short one-pager about Sora. I have a few questions I want to dig into on the show. This one page of text becomes a newsletter that we send out each morning, but it’s also the backbone of my opening monologue, where I introduce the core theme and debate I want to explore with our audience. I hand off what I’ve written to our head of the newsletter, who helps synthesize it into one coherent email that includes the run of show for the day, the guest lineup, posts we’ll be talking about, and links we find interesting. He gets that ready to send out.
I keep prepping the show by pulling up more content that we’ll dig through throughout the day and organizing all of it into a PDF. At 10:55, the show goes live with a five-minute countdown. Everyone in the studio is hustling to make sure all the little details are sorted. I put on my suit (I wear one for each show), grab three Diet Cokes, share the PDF with the team, and I’m ready to go.
At 11 sharp, Jordi and I yell “You’re watching TBPN!” at the camera, and the show begins. We riff for about two hours before our first guest joins. It’s an absolutely chaotic day on the X timeline because of all the discussion about brain rot, slop, and Infinite Jest, as it pertains to the Sora news, so it’s easy to keep the conversation going. We don’t come close to hitting all the different topics we want to cover.

Then we go into our lightning round. We have seven guests joining the show for about ten minutes each, all with news about fundraising, milestones, or product launches for their respective companies. It turns into a broad overview of what’s happening in tech that day across AI, SaaS, hard tech, and crypto. It’s a lot of fun to quickly catch up with a ton of founders and investors. Even though it’s a little scatterbrained and takes us away from the main story of the day, we circle back to Sora with a few founders working on AI video or image generation and get their takes — which is always great.
After we wrap the show at 2pm, I grab lunch, then hop on a few Zoom calls with Jordi at my side. This is basically the only time of the day we have to connect with people off-air, because the early morning is for prepping the show, then we’re live until 2pm, and after that we need to get home to our families. The 2 to 3pm slot is key for any conversation that can’t happen on the show.
Once we finish our calls for the day, I hop in my car, drive back to Pasadena, pick up my four-year-old son from preschool, where he also reads the Wall Street Journal, and come home for family dinner. Once I’m home, I’m basically offline entirely. I might answer an urgent text, but I’m not carving out time to log back on or do anything productive. It’s family time until I go to bed on my Eight Sleep mattress to start the cycle all over again the next day, where another day of breaking tech news awaits.
This article appears in print in Issue 006! Subscribe today to get it in your mailbox.

About the Author
John Coogan is the cohost of TBPN and the founder of Lucy.







